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3.1 billion euros (about 3.8 billion US dollars). ???? August 3, the world's sporting goods giant Adidas - Salomon announced mergers and acquisitions in the industry with the price of US Reebok, intended to change the sporting goods market, the three pillars of the situation, Nike's challenge to US industry dominance. A firm beachhead in the United States of Europe is second only to Nike Reebok ???? America's second-largest sports goods manufacturers, ranked third worldwide, Chinese players Yao Ming and Allen Iverson, big stars are its signing players, Reebok in the United States Native even worldwide has a great influence. If Adidas can succeed acquisition of Reebok, which is bound to help it compete with Nike, the key US market. ???? Adidas rooted in European football and track and field, while Reebok in the rugby shirts, protective gear and other sportswear aspects Kyo, from American football, baseball and basketball are obvious. A company director, said: "This acquisition allows us to operate at all the major sports event in the world Reebok in the US National Football League (NFL) and the National Basketball Association (NBA) has an extraordinary influence events, and Addy. traditional areas is the World Cup, Olympic and European Champions Cup. "???? While Nike remains the dominant industry position of strength to occupy, but the face of the joint strength of both sides, to compete for more market share newborn company, Nike The challenge will be more intense. ???? American Douglas & middot; Ai Liman real estate company Faith & middot; Hope & middot; hole Solow said: "Adidas - Reebok will launch a more powerful fashion brand, it will get wider support and more celebrity endorsements advertising, contend Nike. When two strong together, they more attractive to attract more sports superstar whom endorsement. separate, limited the scope of activities of both, but Adidas and Reebok combined will become a global brand, with Nike for one of the competition. "???? after the fusion of complementary hegemony ???? Adidas and Reebok merger still retain both the original brand. Adidas cheap jordans chairman and CEO Herbert & middot; Hainer said the two brands exist independently, complement each other, which is able to help both compete with Nike way. ???? Paul & middot; Fireman said: "The two brands were able to increase their value." In the heat wave of popular movement of goods in the 1980s, the current chairman and CEO of Reebok, who led the company once beyond Nike . ?? Adidas and Reebok combined not only in sports, but also involves lifestyle. ???? investors cheered for the merger. Reebok shares on the New York Stock Exchange, rose 29 percent, the price per share of $ 56.74. In Frankfurt, Adidas shares also rose 7 percent to 158.20 euros per share ($ 192.96). ???? acquisitions day, Adidas announced its second-quarter net income was up 30%, sales also improved, with sales of 1.52 billion euros, profit amounted to 67 million euros, a relatively large increase than the same period last year and much higher than market expectations. (Chen Ying) ???? ?? News Background ???? century storm Road ???? Reebok Reebok sporting goods market is one of the oldest brands, the creation has reached more than a century old. ???? 1895, the Reebok founder Joseph & middot; William & middot; Foster began in Britain in the northwest town of Bolton making running shoes, Reebok's history began. ???? 1958, the Foster's descendants the company name "Reebok." ???? 1979, the Reebok crossing the Atlantic to the United States. US first pair of Reebok shoes priced at $ 60, is the most expensive running shoes on the market at that time. ???? 1981, the Reebok sales exceeded $ 1.5 billion, after four years on the New York Stock Exchange. ???? 1982, the Reebok invented the compressed air cushion placed at the heel, air-cushioned shoes was born. Nike in the following years, launched three similar products. Since then, Reebok and create a precedent of celebrity endorsements of products. Basketball star Dee & middot; Brown became the first appear at the Reebok campaign sports stars. Nike again suit. ???? 2001, the Reebok try to produce with an urban culture of "street clothes."reportedly, Nike Taiwan's official website will be tomorrow (May 10th) at 9 in the morning to replenish the Nike Air Jordan 1 "Royal", like friends can pay attention to Oh. in addition, the AJ 1 "Royal" has landed get shopping spree channel, the minimum is only 1288?. 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